START
4,500 DKK/ month
For brands spending under 300 DKK a day
- 10 statics a month
- Angle report in 48 hours
- No CPA guarantee on this plan
For DTC brands advertising on Meta
New ad creatives every month. If they don't perform, you don't pay.
We lock your current CPA first. If we don't beat it, you pay 0 DKK. Every month we find new angles from your own customers and turn every winner into more.
You leave with 3 new angles to test, even if we never work together. 15 minutes.
Founder-led. Max 3 new brands a month.
[ 02 · THE PROBLEM ]
You don't need more content. You need more winners.
A new design isn't a new ad. If the message underneath stays the same, Meta shows it to the same people, and you get the same results.
New winners come from new angles: new reasons to buy, for new people.
Winners don't come from more ads. They come from a system that tests and learns.
[ 03 · HOW IT WORKS ]
A system built to find your next winner.
Every ad starts with your customers, and every month builds on the last.
You run the ads. We do the thinking and the making.
01
Listen
We dig through your reviews, comments and customer questions to find the words your buyers actually use.
02
Who × Why
We map your personas: who buys, and the one reason each of them buys. Every ad is written for one of them.
03
Angle
Each persona and reason becomes an angle: a new reason to buy, worth testing. Nothing gets made until you approve it.
04
Statics
Every angle turns into statics: new hooks, messages and offers, made to stop the right person mid-scroll.
Test
You launch them in your own ad account. Your account, your budget, your call.
06
Read
Every week we go through the numbers: which angles win, which personas respond, and what's starting to die.
07
Learn
We figure out why the winner won, so the next round is built on facts, not guesses.
08
Build
More of what works, new angles for what's next. Then the loop starts again, a little smarter every month.
[ 04 · THE GUARANTEE ]
OUR PROMISE TO YOU
You don't pay until we beat your CPA.
- 01
We lock your CPA. Your own numbers from the last 90 days.
- 02
You test our statics for 30 days.
- 03
We don't beat it? You don't pay. We make a new round of statics and try again, for free.
- 04
Still not beaten? Still 0 DKK. And you keep every static.
Mingus
MINGUS · FOUNDER, PULSO
[ 05 · WHO ]
The person on your call is the person doing the work.
I'm Mingus, the founder of Pulso. I'm on every account: I go through your customers, build your angles and sign off every static before you see it.
Mingus
FOUNDER, PULSO
A TYPICAL AGENCY3 HANDOFFS
You
Account manager
Strategist
Designer
Your brief gets retold three times before anyone makes an ad.
PULSO0 HANDOFFS
You
Mingus
One person, from first call to final static. Max 3 new brands a month, so every account gets that attention.
[ 06 · PRICING ]
Pick your pace.
No binding on any plan. Cancel with one month's notice.
GROWTH
MOST POPULAR
8,000 DKK/ month
You don't pay until we beat your CPA
- 20 new tests a month
- Up to 10 variants of your winners from month 2
- Angle report in 48 hours
- Weekly read on your numbers
SCALE
14,000 DKK/ month
CPA guarantee included
- 40 new tests a month
- Up to 20 variants of your winners from month 2
- Angle report in 48 hours
- Weekly read on your numbers
Not sure which fits? Book the free audit. You leave with 3 new angles to test, even if we never work together.
[ 07 · FAQ ]
Before you book.
Straight answers. If yours isn't here, ask on the call.
What's the catch?
There isn't one. On Growth and Scale, we only get paid when we beat your CPA, so we only take on brands where we believe we can. A few conditions keep the test fair for both sides. See the full terms.
You're new. Why should we trust you?
Fair question. We don't have a wall of logos yet. That's exactly why you don't pay until we've beaten your CPA. You see the results before you pay for them.
Are the ads made with AI?
Sometimes, as a tool. Every static is made by a person: we find the angle, write the hook and design the ad. AI helps us get there faster, and often better. If you have a content bank, we can build your statics from your own photos, without AI.
More questions
We already work with an agency. Can we still use you?+
Yes. Your agency keeps running the ads. We take care of the creative side: which angles to test and the ads themselves, so they always have fresh material to work with.
Who runs the ads?+
You do, or your own media buyer or agency. We make the creatives and send them to you ready to upload. We only ask for read-only access to your ad account, so we can see what works. We never change anything in it or touch your budget.
How fast can we get started?+
Fast. After the audit call we need your brand material and product links. Your first batch is normally ready within about a week.
Why statics and not video?+
Statics are the quickest way to test new angles. You see what works within days, for a fraction of what video costs. When an angle wins, it can be taken further.
Is there a binding period?+
No. There is no binding on any plan. You can cancel with one month's notice.
Do we own the ads?+
Yes. Once delivered, the creatives are yours to use in any channel, for as long as you like.
[ 08 · BOOK A CALL ]
Your next winner is in an angle you haven't tested yet.
Two rounds to beat your CPA. If we don't, you pay 0 DKK
- 01
Pick a time. 15 minutes, on video.
- 02
You leave with 3 new angles to test, whether we work together or not.
- 03
If it's a fit, we find the right plan and start. If not, no hard feelings.
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